E-commerce company
Demax group
In the construction industry “Demax Group” is distinguished by many years of experience and professional self-discipline.
Demax Group is one of the leading development companies in Georgia. It appeared on the Georgian real estate market in 2012 and, thanks to the quality of construction projects, established a worthy place in a short time. Through the joint efforts of professional developers, architects, designers and managers, “Demax Group” has established a new quality standard in the Georgian construction market, thus having a significant impact on the development of the industry. The company from the very beginning aimed to create a quiet and comfortable environment for the residents. Thanks to the professional team of “Demax Group”, residential complexes were built in the central part of Tbilisi, as well as in the suburbs.
Solution
Modern, Professional Design: The new website uses a clean, minimalist aesthetic with high-quality visuals to reflect the luxurious and professional nature of Demax Group’s real estate projects.
Enhanced Navigation: The redesigned site features a more intuitive information architecture. Users can easily filter and view current and past projects, with clear calls to action directing them to further details or contact forms.
Mobile Optimization: The mobile version of the site is fully responsive and provides a smooth browsing experience, making it easier for users on the go to explore Demax Group’s offerings.
Increased Engagement: The website now includes features such as virtual tours of completed projects, interactive floor plans, and a prominent contact section, which encourages potential clients to reach out for more information or schedule consultations.
The design brief
Problem Statement
Outdated Design: The website lacked a modern aesthetic, failing to align with the sophisticated, high-quality reputation Demax Group had established in the real estate market. It did not reflect the professional nature of their work or their role as a market leader in the industry.
Difficult Navigation: Users struggled to navigate through the site and find information about the company's projects, services, and the development process. The structure was cluttered, and there were no clear calls to action for potential clients.
Poor Mobile Experience: A large portion of Demax Group’s target audience accessed the site via mobile devices. The mobile version of the site was not optimized, resulting in a poor user experience and missed opportunities for conversions.
User Research
Customer Surveys: Surveys were distributed to potential and past clients to gather insights on what information they expected from the website, the most common barriers they faced during the buying process, and the kinds of digital tools they found most helpful.
Competitor Analysis: A review of other real estate development websites, both in Georgia and internationally, helped identify industry trends, essential features, and opportunities for differentiation.
User Testing: A series of user tests were conducted with both prospective buyers and industry professionals. They were asked to complete tasks such as browsing projects, finding company information, and making inquiries. Pain points were documented to inform the design process.
Design Process
Wireframing & Prototyping
User Flow Mapping: Based on research insights, wireframes were created to map out the user journey. These wireframes focused on simplifying the navigation and providing clear paths to key content, such as project galleries, company history, and contact options.
Mobile-First Design: Given the significant mobile traffic, a mobile-first design approach was adopted to ensure the site provided a smooth, responsive experience on smaller screens.
UI Design
Modern Aesthetic: The visual design used a minimalist, clean style that showcased Demax Group’s high-end developments. Large, high-quality images of the residential complexes were featured prominently, alongside concise, informative text.
Branding: The color palette was kept simple with a mix of neutral tones and accent colors, reflecting both professionalism and warmth. Typography was selected to evoke modernity and elegance.
Interactive Elements: Interactive features, such as hover effects on project images and clickable floor plans, were incorporated to enhance user engagement.
Order a call
E-commerce company
Demax group
In the construction industry “Demax Group” is distinguished by many years of experience and professional self-discipline.
Demax Group is one of the leading development companies in Georgia. It appeared on the Georgian real estate market in 2012 and, thanks to the quality of construction projects, established a worthy place in a short time. Through the joint efforts of professional developers, architects, designers and managers, “Demax Group” has established a new quality standard in the Georgian construction market, thus having a significant impact on the development of the industry. The company from the very beginning aimed to create a quiet and comfortable environment for the residents. Thanks to the professional team of “Demax Group”, residential complexes were built in the central part of Tbilisi, as well as in the suburbs.
The design brief
Problem Statement
Outdated Design: The website lacked a modern aesthetic, failing to align with the sophisticated, high-quality reputation Demax Group had established in the real estate market. It did not reflect the professional nature of their work or their role as a market leader in the industry.
Difficult Navigation: Users struggled to navigate through the site and find information about the company's projects, services, and the development process. The structure was cluttered, and there were no clear calls to action for potential clients.
Poor Mobile Experience: A large portion of Demax Group’s target audience accessed the site via mobile devices. The mobile version of the site was not optimized, resulting in a poor user experience and missed opportunities for conversions.
User Research
Customer Surveys: Surveys were distributed to potential and past clients to gather insights on what information they expected from the website, the most common barriers they faced during the buying process, and the kinds of digital tools they found most helpful.
Competitor Analysis: A review of other real estate development websites, both in Georgia and internationally, helped identify industry trends, essential features, and opportunities for differentiation.
User Testing: A series of user tests were conducted with both prospective buyers and industry professionals. They were asked to complete tasks such as browsing projects, finding company information, and making inquiries. Pain points were documented to inform the design process.
Design Process
Wireframing & Prototyping
User Flow Mapping: Based on research insights, wireframes were created to map out the user journey. These wireframes focused on simplifying the navigation and providing clear paths to key content, such as project galleries, company history, and contact options.
Mobile-First Design: Given the significant mobile traffic, a mobile-first design approach was adopted to ensure the site provided a smooth, responsive experience on smaller screens.
UI Design
Modern Aesthetic: The visual design used a minimalist, clean style that showcased Demax Group’s high-end developments. Large, high-quality images of the residential complexes were featured prominently, alongside concise, informative text.
Branding: The color palette was kept simple with a mix of neutral tones and accent colors, reflecting both professionalism and warmth. Typography was selected to evoke modernity and elegance.
Interactive Elements: Interactive features, such as hover effects on project images and clickable floor plans, were incorporated to enhance user engagement.
Order a call
Solution
Modern, Professional Design: The new website uses a clean, minimalist aesthetic with high-quality visuals to reflect the luxurious and professional nature of Demax Group’s real estate projects.
Enhanced Navigation: The redesigned site features a more intuitive information architecture. Users can easily filter and view current and past projects, with clear calls to action directing them to further details or contact forms.
Mobile Optimization: The mobile version of the site is fully responsive and provides a smooth browsing experience, making it easier for users on the go to explore Demax Group’s offerings.
Increased Engagement: The website now includes features such as virtual tours of completed projects, interactive floor plans, and a prominent contact section, which encourages potential clients to reach out for more information or schedule consultations.