E-commerce company
Chrono 10:10
Chrono 10:10 is a tale of emotions and dedication, where every success story has its humble beginnings. The company was established in 2018 in Prague, the Czech Republic, when the idea of a multi-brand store blossomed from the shared dream of two passionate enthusiasts.
The luxury multi-brand watch boutique, Chrono 10:10, opened its doors in October 2018 at the Intercontinental boutique on Pařížská street in Prague. Our team of dedicated professionals quickly earned a reputation as reliable advisors and partners within the local and international watch enthusiasts' community. The year 2018 marked a significant milestone for Chrono 10:10, as it garnered the title of Trusted Seller on Chrono24, the world's largest platform for watch traders and collectors. The overwhelmingly positive feedback from countless satisfied clients serves as the greatest motivation for our team.
Solution
Luxurious Visuals and Refined Aesthetic: The new website reflects Chrono 10:10’s premium brand identity, with large, high-quality images of the watches and a minimalist layout that emphasizes the craftsmanship behind each timepiece. This clean aesthetic appeals to both collectors and luxury shoppers.
Enhanced User Experience: The navigation is intuitive, with easy-to-use filters for watch brands, styles, and price ranges. Clear calls-to-action (CTAs) guide users effortlessly through the purchasing process, while the information architecture is streamlined for ease of access.
Mobile Optimization: A mobile-first design approach ensures that customers enjoy a seamless experience across devices. From browsing to checkout, mobile users can now easily navigate the site without compromise.
The design brief
Problem Statement
Chrono 10:10 needed to address the following key challenges through a website redesign:
Limited Brand Awareness: While well-known locally, Chrono 10:10 needed to broaden its visibility in international markets to compete with other global luxury watch retailers.
Outdated Website Design: The existing website did not reflect the brand’s luxury status and lacked modern features expected by high-end watch buyers. Navigation was cumbersome, and the design didn’t communicate the premium nature of the products on offer.
User Experience (UX) Issues: The website’s user interface (UI) was not optimized for mobile or desktop viewing. Potential customers struggled to find information quickly, and the e-commerce functionality was not intuitive, making purchasing a tedious process.
Customer Engagement: The site lacked personalized engagement tools that could guide customers through their purchasing journey and replicate the high-touch service offered in the physical store.
User Research
Customer Interviews: Interviews were held with both local and international customers who had purchased watches from Chrono 10:10. Insights revealed that the brand’s loyal clientele valued trust, exclusivity, and personalized service. Many expressed the need for a more seamless online experience that mirrored the quality of the in-store environment.
User Journey Mapping: Mapping out typical customer journeys highlighted friction points in the existing website. These included difficulty in navigating product categories, the absence of live chat for consultations, and limited filtering options when searching for watches.
Mobile Behavior: Research showed a significant percentage of users accessed the website via mobile devices. This pointed to the importance of ensuring the mobile version of the site offered the same luxury experience as the desktop version.
Design Process
Discovery & Ideation:
Brand Identity Alignment: A deep dive into Chrono 10:10’s brand ethos—luxury, expertise, and trust—helped form the design principles. The aesthetic had to be clean, elegant, and timeless.
Wireframing & Prototyping: Initial wireframes were developed to visualize site layout and navigation. Multiple iterations were tested with stakeholders to refine structure and content presentation.
User Feedback: Low-fidelity prototypes were shared with existing customers to gather feedback on key features such as product filtering, product presentation, and ease of navigation.
Design & Development:
UI Design: High-quality imagery of watches became central to the design, showcasing craftsmanship and luxury. The color palette was kept minimal—black, white, and silver—with a focus on large, impactful visuals and sleek typography.
Mobile-First Approach: Given the high percentage of mobile visitors, a mobile-first design approach ensured that the site was not only responsive but fully optimized for smaller screens, providing an equally premium experience across all devices.
E-commerce company
Chrono 10:10
Chrono 10:10 is a tale of emotions and dedication, where every success story has its humble beginnings. The company was established in 2018 in Prague, the Czech Republic, when the idea of a multi-brand store blossomed from the shared dream of two passionate enthusiasts.
The luxury multi-brand watch boutique, Chrono 10:10, opened its doors in October 2018 at the Intercontinental boutique on Pařížská street in Prague. Our team of dedicated professionals quickly earned a reputation as reliable advisors and partners within the local and international watch enthusiasts' community. The year 2018 marked a significant milestone for Chrono 10:10, as it garnered the title of Trusted Seller on Chrono24, the world's largest platform for watch traders and collectors. The overwhelmingly positive feedback from countless satisfied clients serves as the greatest motivation for our team.
The design brief
Problem Statement
Chrono 10:10 needed to address the following key challenges through a website redesign:
Limited Brand Awareness: While well-known locally, Chrono 10:10 needed to broaden its visibility in international markets to compete with other global luxury watch retailers.
Outdated Website Design: The existing website did not reflect the brand’s luxury status and lacked modern features expected by high-end watch buyers. Navigation was cumbersome, and the design didn’t communicate the premium nature of the products on offer.
User Experience (UX) Issues: The website’s user interface (UI) was not optimized for mobile or desktop viewing. Potential customers struggled to find information quickly, and the e-commerce functionality was not intuitive, making purchasing a tedious process.
Customer Engagement: The site lacked personalized engagement tools that could guide customers through their purchasing journey and replicate the high-touch service offered in the physical store.
User Research
Customer Interviews: Interviews were held with both local and international customers who had purchased watches from Chrono 10:10. Insights revealed that the brand’s loyal clientele valued trust, exclusivity, and personalized service. Many expressed the need for a more seamless online experience that mirrored the quality of the in-store environment.
User Journey Mapping: Mapping out typical customer journeys highlighted friction points in the existing website. These included difficulty in navigating product categories, the absence of live chat for consultations, and limited filtering options when searching for watches.
Mobile Behavior: Research showed a significant percentage of users accessed the website via mobile devices. This pointed to the importance of ensuring the mobile version of the site offered the same luxury experience as the desktop version.
Design Process
Discovery & Ideation:
Brand Identity Alignment: A deep dive into Chrono 10:10’s brand ethos—luxury, expertise, and trust—helped form the design principles. The aesthetic had to be clean, elegant, and timeless.
Wireframing & Prototyping: Initial wireframes were developed to visualize site layout and navigation. Multiple iterations were tested with stakeholders to refine structure and content presentation.
User Feedback: Low-fidelity prototypes were shared with existing customers to gather feedback on key features such as product filtering, product presentation, and ease of navigation.
Design & Development:
UI Design: High-quality imagery of watches became central to the design, showcasing craftsmanship and luxury. The color palette was kept minimal—black, white, and silver—with a focus on large, impactful visuals and sleek typography.
Mobile-First Approach: Given the high percentage of mobile visitors, a mobile-first design approach ensured that the site was not only responsive but fully optimized for smaller screens, providing an equally premium experience across all devices.
Solution
Luxurious Visuals and Refined Aesthetic: The new website reflects Chrono 10:10’s premium brand identity, with large, high-quality images of the watches and a minimalist layout that emphasizes the craftsmanship behind each timepiece. This clean aesthetic appeals to both collectors and luxury shoppers.
Enhanced User Experience: The navigation is intuitive, with easy-to-use filters for watch brands, styles, and price ranges. Clear calls-to-action (CTAs) guide users effortlessly through the purchasing process, while the information architecture is streamlined for ease of access.
Mobile Optimization: A mobile-first design approach ensures that customers enjoy a seamless experience across devices. From browsing to checkout, mobile users can now easily navigate the site without compromise.